From March 24 to May 28, a STIGA-branded maxi-truck will be travelling across Europe with more than 20 stops, offering gardening professionals and enthusiasts the possibility to visit – free of charge – a dynamic pop-up experience to discover latest trends and engage first-hand with the company’s new product innovations.
STIGA is proud to announce its first-ever ” Garden Experts Tour”, a roadshow designed to bring the company’s values, technology, and innovation across Europe. Kicking off on March 24th 2023, from the Company’s headquarters in Castelfranco Veneto, Italy, roadshow will bring STIGA around more than 20 European cities through a pop up experience incapsulating the identity of STIGA ‘on four wheels’. Following a second Italian stop in Treviso, Italy, the truck will continue to some of the most important cities in Germany, Holland, France, Spain, Sweden, Norway, Finland, and Austria, to engage live first-hand with all those who, for either work or passion, share the attention and care for the green and the environment surrounding us.
This dynamic, hands on event offers an exclusive opportunity to meet STIGA experts, and discover the evolution of technology in garden-care, as well as the latest product innovations that will drive the future of gardening. All stops of the tour will become unexpected opportunities to discover STIGA’s proposals and solutions, designed to anticipate the consumer’s needs and help them imagine the future of their green space, based on essential concepts and values, such as technological innovation and design, scientific research and sustainability, engineering skills and passion for garden-care, powerful performance and simplicity, love for the community and respect for nature and the planet.
“We decided to kick off the STIGA Garden Experts Tour in early spring because that is precisely the time when people start taking care of their gardens again. This will be a journey during which we will be animating squares, shops and stadiums in some of Europe’s major cities with our unique pop-up experience, comments Giacomo Tesolin, Marketing Director. He added, “This project aims to make a personal connection with our partners and end users through a first-of-its kind project for us, that aims to transmit our core values through a fun, engaging and educational pop up experience. “
Visitors to the pop up experiences will be enriched through personalized interactions guided by STIGA experts, the presence of local brand ambassadors and influencers as well as fun and interactive activities featuring STIGA products – such as the recently announced, state-of-the-art Robot lawn mower. Guests will also have the opportunity to create their own souvenirs at photobooths onsite, with memories shareable instantly across social media.
