Here at the STIGA Group we are open, committed and customer driven. We challenge ourselves to achieve excellence every day.

The STIGA Group way is embedded into our entire company culture. Everyone across the organisation thinks and acts like a business owner to challenge, learn and grow.

Our manifesto

We believe…

In the power of simplicity:

making the complex intuitive.

In giant leaps, not small steps.

In questions, not answers.

Because curiosity drives us.

In breaking the rules and challenging convention,

while working in harmony with nature.

In putting people first –

giving them the power they need,

when and where they need it.

In having the courage to do the right thing –

for our people, customers and planet.

In doing more with less, but performing better.

In the strength of logic and rationality.

In the power of imagination and magic.

In the joy and ever-changing wonder of gardening.

And, above all, knowing if you look after the planet,

it will look after you.

We are green-fingered engineers.

We are STIGA.

Our values

Simplicity

We make it easy
We use less to achieve more, creating reliable, practical, user-centered products. Tools that are intuitive and solve real customer needs. And we build supportive relationships with customers to make buying and using their products a joy.

Togetherness

We collaborate
We’re built on family values, a pan-European brand with openness, inclusivity and teamwork at our core. We believe the whole is greater than the sum of its parts. Our focus is on families, communities and domestic gardeners.

Innovation

We shape the future
We’re endlessly curious, continually thinking ahead across electric and digital. We have a long history of “firsts” and are always looking for opportunities to improve, to tackle problems, to go beyond.

Garden-care

We nurture nature
We work in harmony with nature. Caring for gardens and gardeners. Having a positive impact – because many green spaces create one global garden: our planet.

Action

We’re proactive
We listen. We learn. We invest and solve problems. We rise to challenges with positivity and pro-activity. And we turn those raw but ingenious ideas into practical improvements – fast.

Our behaviours

We each have our own ideas, but we all share the same motivation: to build on the excellence we deliver. In practice, this means that we:

TAKE ACTION FAST

We put our energy into finding solutions and building on the past to make sure we’re always moving forward, not back.

BE DECISIVE

We’re not afraid to make mistakes if it means finding better processes, which is why we encourage each other to use our experience to act quickly.

THINK LIKE AN OWNER

By taking responsibility for our work, we look for solutions rather than excuses, to develop as individuals.

GET INTO THE RIGHT LEVEL OF DETAIL

Analysing the facts allows us to make actionable decisions, so we collect information and make decisions based on clear insights.

COURAGEOUSLY CHALLENGE

By asking ourselves what we can do better every day, we constantly improve the work we do.

RECOGNISE HIGH PERFORMANCE

Good work is always valued and praised, creating a supportive and encouraging working environment.

BE OPEN AND PRACTISE 

We support everyone at every level to share ideas and keep honing their skills, because we know we can always improve and grow The STIGA Group.