In 2024, we remained committed to advancing battery-powered gardening solutions for all garden sizes, promoting sustainable practices that respect ecosystems and wildlife. From design to communication, every step is guided by consumer needs and environmental responsibility. Innovation and technology drive our transition to efficient, high-quality battery products, developed by a team focused on advancing electric powertrain solutions.
Our objective is to increase the share of electric-powered products within our overall sales mix, with a target of 28%. Our commitment to this transition is clear, with 78% of our R&D investments allocated to batteries and battery-powered products. While we are close to our target, there is still work to be done: in 2024, electric and battery-powered products accounted for 27% of total sales.
2024 Result: 27% of products sold were electric or battery-powered
Read more on page 33 of the report.
Mulching
Promoting the use of the mulching technique among STIGA consumers remains a key priority, with a target of keeping “mulch-ready” products above 80% of sales in the lawn care segment. In 2024, 85% of the products sold met this criterion, in line with our expectations. This year also marked the conclusion of a multi-year partnership with a local Italian university focused on testing different combinations of mulching and fertilisers on turf. The results of these studies are promising and reinforce our confidence in the benefits of mulching.
2024 Result: 85% of products sold were mulch-ready
Read more on page 36 of the report.
Sustainable materials and packaging
Each year presents a new opportunity to enhance the sustainability of our packaging, and we remain committed to developing more responsible solutions. In 2024, testing of sustainable materials continued, and exceeded expectations, resulting in 8% recycled plastic used in production and more than 66% recycled content in packaging.
2024 Result: 66% of packaging materials were recycled; 8% of plastic in products was recycled
Read more on page 38 of the report.
“The use of recycled polymers is a vital step in aligning our operations with ESG principles by creating products that are more sustainable and recyclable. By integrating Life Cycle Assessments, we establish a strong foundation for continuous improvements that enhance sustainability, repairability and recyclability. These efforts not only reduce our environmental footprint but also reflect our dedication to creating long-term value for stakeholders and the broader community.”
Luca Cappellazzo, R&D Operations Director
