A Concrete Step Towards a More Inclusive Workplace
STIGA has obtained the UNI/PdR 125:2022 Gender Equality Certification – a significant recognition that confirms the company’s commitment to fostering a fair, inclusive and sustainable working environment. This achievement – not a final goal, but rather a starting point for further strengthening STIGA’s culture of inclusion – demonstrates the company’s concrete dedication to valuing diversity and creating a workplace where every employee feels respected and supported in their personal and professional development.

Gender Equality and Corporate Strategy: A Structured and Tangible Commitment
The attainment of the Gender Equality Certification marks a concrete step within STIGA’s broader ESG strategy, reinforcing its commitment to sustainability and social responsibility. As a member of the UN Global Compact, the company adheres to the United Nations’ principles promoting ethical, inclusive, and sustainable business practices. Gender equality lies at the core of Sustainable Development Goal 5 (SDG 5), which aims to eliminate inequalities and ensure equal opportunities for all. Through this certification, STIGA reaffirms its active role in contributing to the achievement of the 2030 Agenda, integrating concrete actions in support of a fairer and more inclusive world.
“The Gender Equality Certification is a significant milestone that reflects our commitment to creating a workplace increasingly centred on inclusion and people,” comments Angela Manzoni, Senior Vice President Group Legal & HR and Head of Equal Opportunities for the Group. “At STIGA, we believe that wellbeing, work-life balance, and equal opportunities are essential drivers of individual and collective growth. This recognition is not an endpoint, but a step along a path we will continue to pursue with determination to promote a true culture of inclusion and employee wellbeing.”

Employee-Centred Initiatives at the Core of Company Strategy
STIGA has already implemented numerous policies aimed at employee wellbeing, showing a tangible commitment to building a fairer and more sustainable working environment. Among the most noteworthy initiatives is the company welfare portal “STIGA 4 You!”, which offers employees in Italy a package of services and reimbursements for school expenses, care for dependent family members, and access to sports, educational, and cultural activities.

Work-Life Balance and Supportive Policies
Achieving a balance between private and professional life is a key element of STIGA’s strategy. The company has introduced several measures to support this balance, including a solidarity hours bank – allowing employees to donate leave hours to colleagues in need – and voluntary supplementary contributions to the pension fund. Employees can also convert overtime into leave hours and benefit from a dedicated leave allowance for specific medical appointments.
Particular attention has been given to supporting parenthood. Through its Parental Policy, STIGA provides tangible support for employees with children: the company tops up the 20% INPS allowance, ensuring up to 100% of salary for 8 months (covering compulsory maternity leave and parental leave) and 50% for the following 3 consecutive months of parental leave. Reimbursements are also provided for maternity-related medical expenses, including obstetric-gynaecological check-ups, diagnostic tests, and postnatal psychological support. Via “STIGA 4 You!”, employees can be reimbursed for nursery fees, summer camps and babysitting services, while the corporate platform offers discounts on family-related purchases.

To further support work-life balance, STIGA has developed tailor-made smart working policies for parents of children under three, ensures flexible working hours, and offers the possibility to arrange personalised part-time contracts based on individual needs.

L'articolo STIGA Obtains Gender Equality Certification proviene da STIGA GROUP.

At STIGA, we take pride in our diverse team of more than 1300 individuals, each contributing unique perspectives and strengths to our shared mission: striving for excellence in everything we do. 

As part of our dedication to fostering an inclusive workplace, we are excited to announce the adoption of our  Gender Equality Policy. This initiative reflects our concrete commitment to creating a fair and inclusive environment for all employees. By promoting equal opportunities and addressing gender disparities, we aim to cultivate a culture of diversity across every level of our organization.

Our dedicated Steering Committee, together with our Gender Equality Manager, plays a crucial role in overseeing the successful implementation of this policy. They ensure ongoing adherence and guide our broader sustainability efforts, allowing every individual at STIGA to feel heard and empowered to reach their full potential.

Key aspects of our Gender Equality Policy include:

– Breaking Down Barriers: We actively work to dismantle obstacles related to gender differences within our workplace.

– Transparent Dialogue: We engage in open conversations with all employees, ensuring their voices are heard.

– Gender Balance in Leadership: We prioritise gender balance in leadership roles and company representation.

– Zero Tolerance for Misconduct: We condemn any form of workplace misconduct, including gender-based discrimination.

– ESG Compliance: We evaluate our suppliers based on their adherence to environmental, social, and governance (ESG) standards.

At STIGA, we believe that nurturing both nature and people is key to our success. Together, we are committed to creating a better future for everyone. Stay tuned for more updates on our journey towards excellence and inclusivity.

L'articolo STIGA Commits to Gender Equality and Diversity proviene da STIGA GROUP.

With this announcement, STIGA is thrilled to become a part of thousands of other companies committed to taking responsible business action to create the world we all want. 

United Nations Global Compact is a voluntary leadership platform for the development, implementation and disclosure of responsible business practices. With this announcement, STIGA is proud to join thousands of other companies globally committed to taking responsible business action to create the world we all want.

The UN Global Compact is a call to companies everywhere to align their operations and strategies with ten universally accepted principles in the areas of human rights, labour, environment and anti-corruption, and to take action in support of UN goals and issues embodied in the Sustainable Development Goals (SDGs). Launched in 2000, the UN Global Compact is the largest corporate sustainability initiative in the world, with more than 15,000 companies and 3,000 non-business signatories based in over 160 countries, and more than 70 Local Networks.

By adhering to the largest corporate sustainability initiative in the world, STIGA reaffirms its commitment to sustainable business practices and its dedication to making a positive impact to advance a more sustainable society.

L'articolo STIGA has proudly joined the United Nations Global Compact initiative proviene da STIGA GROUP.

The Castelfranco Veneto brand will be the club’s official partner for the next three championships, starting from the 2022-2023 season, when the STIGA logo will be seen on the uniforms of the first team, youth team and the Red Panthers.

This collaboration once again demonstrates STIGA’s commitment to promoting the region, both at a national and international level, following the company’s sponsorship of the City of Treviso Tournament in May. The new deal represents a partnership between two Venetian success stories with shared values. Because teamwork, respect for opponents and a winning mentality are as important in business as they are in sport.

STIGA Group CEO, Sean Robinson:
“We are happy to announce our partnership with Benetton Rugby Treviso, a prestigious international club that we’re proud represents our local region of Veneto. Like STIGA, Treviso makes determination, drive to cross the finish line and team spirit the pillars of its identity. We’re excited to pair our brand with an organisation that, like us, is determined to succeed and grow.”

Benetton Rugby Chairman, Amerino Zatta:
“We are extremely pleased to welcome STIGA to our big, open, green-and-white family. Just like us, this locally-based business strives to excel on the national and international stage. I would like to thank STIGA for showing its firm belief in Benetton Rugby by linking its image with the shirts of all our teams. We will promote the STIGA brand proudly wherever we go in the hope that this is the beginning of a long association.”

L'articolo STIGA sponsors <br> Benetton Rugby Treviso proviene da STIGA GROUP.

A record year for the STIGA Group, which saw its sales in 2021 rise by 9% above the European market average. That’s just one of the key figures to emerge from the Group’s 2021 annual financial statements, approved by the Board of Directors on 22 April. 

The STIGA Group closed 2021 with revenues of €573 million, an increase of 28% compared with €448 million in 2020, significantly higher than the European market average growth of around 19%. EBITDA grew significantly, up by 39% compared with 2020. 

In the last two years, the industry has seen a significant shift in consumer behaviour, with a greater focus on the home and garden, a trend expected to continue. Some consumers have purchased gardening equipment for the first time, while others have decided to invest in high performance products which help them to maximise enjoyment of their outside space. STIGA’s growth in 2021, 9% above the market average, shows that compared with its key competitors the company not only increased volumes sold to existing customers but also gained important market share. 

Another key factor driving the STIGA Group’s performance in 2021 was its increase in research and development investment and the consequent expansion of its product range. In 2021, STIGA earmarked a record €15 million in capital expenditure for research and development, an increase of 25% versus 2020. The company’s strategy in the medium term is to build on this investment to position itself in smart, sustainable gardening; shifting from its mechanical product foundations and evolving into a Group with digital and connected technology, sustainable power sources and energy-efficient features at its core. 

The cornerstones of this strategy are the introduction of new products, such as the STIGA Stig robot range, which is entirely Italian designed, sourced and manufactured and protected by over 30 patents; ensuring battery-operated options throughout the entire range; entering into new categories, such as the handheld segment; and consolidating the company’s leadership role in its core segment, namely products for mowing the lawn. 

Significant events in 2021 in terms of investment in research and development included the renovation of the company’s Italian and Slovakian production plants, as well as the launch of new specialised factories (for robot lawn mower and electric batteries) at the main facility in Castelfranco Veneto (Treviso). STIGA is therefore continuing to invest in European job creation, adding value to the communities leveraging on the manufacturing expertise and technological capabilities of local workforces.

“Our business is undergoing significant change that might even be seen as revolutionary,” commented Sean Robinson, CEO of the STIGA Group since 2019. “The gardening market has always been relatively stable, with limited technological innovation. However, in the last three years there has been a gradual and irrevocable move away from petrol engines to battery-powered machines. This reflects a fundamental change in both product technology and in how products are used by consumers. People want considerably less noise, less weight, no smell and for products to be made from the right materials, in other words new machines that are more sustainable. The positive results posted by our Group – the increase in our market share thanks to the introduction of new technologies – show that this has been the right approach to adopt, and our prospects are bright for the future.” 

A final factor to highlight is the comprehensive multichannel approach to sales adopted by the Group in 2021. Last year STIGA grew its business in all distribution channels. While specialised dealers are and will continue to be the Group’s principal sales channel, significant growth was seen in large-scale retail trade, as well as in B2B and B2C sales channels, laying the groundwork for further development in 2022. Major efforts were also made in the recruitment and training of sales and service teams across Europe. 

“2021 was a highest result on record and it marks the start of an ambitious journey for our Group” concludes Sean Robinson. “Over the next four years we plan to maximize our significant growth potential. We’ve just formulated our strategic business plan 2026, which includes a new breed of consumer-driven solutions and technologies, more digitalisation of our products, solid investments in marketing innovation, as well as new channels distribution development, all of which are driving sustainability into our business. With this bold project we want to leave an important mark, with the utmost respect for the environment, people and the planet”.

L'articolo A record year for the STIGA Group: closing 2021 with sales of €573 million, an increase of 28% in revenues. proviene da STIGA GROUP.

After a year of new innovations and excellent financial results, STIGA employees worldwide will receive a bonus as a reward for their outstanding work.

It has been a great start to the week for STIGA employees, who received an upbeat message from Group CEO Sean Robinson. After a difficult year, he thanked each one of them for the essential contribution they made to a successful 2020 – and announced an extra bonus.

Despite the Coronavirus crisis and subsequent lockdowns, the Group went from strength to strength. As one of the leading brands in the gardening industry, with headquarters in Castelfranco Veneto (TV) and subsidiaries around the world, STIGA has had to overcome numerous obstacles throughout the year.

This success is down to a combination of factors. On the one hand, the Company’s management had to react quickly and put in place rigorous safety measures – such as anti-Covid protocols aligned to those from different governments; smart working for all office employees, and constant communication with employees, suppliers, health authorities and, of course, consumers.

On the other hand, there’s been the inspiring attitude and approach of STIGA’s employees. They’ve been resilient, dedicated and respectful – reacting in the best possible way and adapting to unexpected situations. Above all, they have achieved the most important target of all: there has not been a single contagion inside STIGA’s premises, offices or plants.

Looking ahead, STIGA has set ambitious targets for 2021. The belief is that the strength and enthusiasm shown by employees in 2020 will be even more vital as the Group faces the challenges of the ‘new normal’ to seize the opportunities that lie ahead.

L'articolo STIGA rewards employees for excellent results in 2020 proviene da STIGA GROUP.

Together with the recent organizational changes in Operations, Research & Innovation and Purchasing, these two resources represent a step further in the path started in 2019 by Sean Robinson, CEO of STIGA Group, towards an internationalisation of the Company, the construction of new processes and structures in all departments and a whole new approach, from product development to sales strategy and brand.

“I’m delighted to see that once again we are attracting to STIGA great talents from international Companies – said Sean Robinson, CEO of STIGA Group – And we also have the opportunity to lift up some of our most interesting talents within the same organization. I have great confidence in Alexander and Giacomo, their joining the Company is a step towards maximizing the great opportunities we have in all Markets and sales channels, but also towards the enhancement and growth of professional figures in STIGA, on a national and international level.”

Alexander Francke, is a German Senior Executive, who developed his career within major global players of their respective business sectors and boasts an important leadership background in Asia and Europe. After significant experiences in L’Oréal and Bolton, Alexander contributed to the great development of Fiskars, where he covered several executive roles, up to managing the business in Emea.

“Alexander brings to STIGA his wide experience developed in global leading Companies, all with the quality of well-known and established brands within the consumer sector. His international experience and mindset, knowledge of all the sales channels of our business sector, and a huge level of passion and energy, combined with a proven capability to deliver results even in challenging environments, makes him the right person to join our team, and exactly the kind of person we need in our Team” – said Sean Robinson.

Giacomo Tesolin, Bocconi and Stanford alumnus, is an Italian Marketing Executive, back to Italy after 10 years abroad and with a broad experience in the whole span of marketing activities, done by covering various roles at International level, mainly in two of the most reputed Companies within the consumer sector: Unilever and Philips. For the latter, he worked in the past two years as Senior Marketing Director for Philips Sonicare, driving the digital transformation and brand management, focusing his attention on a wider plan aimed to develop digital marketing and the related e-commerce business.

“Giacomo is bringing his broad and really international experience into STIGA, which is the right kind of competences needed to develop our important marketing plans and build a strong and effective team, who will marketing team who will lead our future in terms of products, brand, trade, digital and communications. Giacomo will be supported by a team of young, passionate, energetic and motivated persons, that are already part of our group – and some more will be added in the next future.” – commented STIGA Group CEO Sean Robinson.

The two Managers are already collaborating with Ceo Sean Robinson in defining and executing the strong development and relaunch strategy, started in 2019 and strengthened this year, despite the Covid-19 pandemic, making the best of it as a change and growth opportunity for the Company.

L'articolo Alexander Francke and Giacomo Tesolin join the STIGA Group Management Team proviene da STIGA GROUP.

STIGA  would like to convey its appreciation to Laurence Raven. His leadership, talent and expertise have been a great asset to the Company in his time as Chairman and we are pleased to have his continued involvement as a Director of the Company.

Rainer Schmueckle is a German citizen, graduated in MSc, Industrial Engineering, University of Karlsruhe.

He has been extensively involved in the international mechanical industry through the various executive and board positions he has held over the past 25 years.

He was previously COO of Daimler Group/Mercedes followed by COO and CEO positions with Johnson Controls and MAG Industrial Automation Systems.

In addition to STIGA he is non-executive director in several leading companies.

Thanks to his experience he will make a major contribution in defining the initiatives that STIGA intends to implement in its strategic plan.

L'articolo Rainer Schmueckle appointed Chairman of the Board of Stiga Group  proviene da STIGA GROUP.

STIGA Group is pleased to announce the appointment of Sean Robinson as its new CEO, replacing Georg Metz, who is retiring from the Company after 10 years as CEO and more than 40 years in the industry.

In addition, Sean will be appointed Chairman of the Board of Directors of STIGA S.p.A. and Executive Director of STIGA C and STIGA S.A. boards.

“For 10 years Georg has been an outstanding leader of our business. On behalf of everyone at STIGA I would like to place on record my profound gratitude for everything that Georg has done for the company during his tenure as CEO” – commented Mr. Laurence Raven, Chairman of the Board of STIGA Group and representing its most important shareholder. 

“I am absolutely delighted that Sean has agreed to become the new CEO of the Group” – said Mr. Raven – “Sean brings a wealth of experience to the role, having held leadership positions in businesses operating across a variety of industries in many countries all over the world. In recent months, he has also made a significant contribution to the development of STIGA’s long term business strategy as the company embraces the evolutionary change taking place in the markets in which we operate.”

Sean is English, but from his professional life a truly cosmopolitan senior executive manager who covered many important roles in different high-level managerial positions within leading international companies.

“The Board looks forward to working with Sean as we progress towards the delivery of this strategy and is highly confident that under his leadership, STIGA will prosper long into the future.”- finally commented Mr. Raven.

Read the full press release.

L'articolo Sean Robinson appointed new CEO of STIGA Group proviene da STIGA GROUP.

Today, the Group has delivered 10 chainsaws of its own production to Giuseppe Lomoro, chief of the Fire Brigade of Treviso, as further support to the communities that were hit by the flood in 2018: these machines will support the restoration activities of the wooded areas of the territory and the recovery of wood, given the enormous work that still needs to be done in the coming months.

Also attending the ceremony, were the Prefect Laganà, the Mayor of Castelfranco Veneto Marcon and the President of the Chamber of Commerce of Treviso and Belluno Mario Pozza, who stated: “I want to thank STIGA for this further donation of chainsaws to the fire department. But also, I want to emphasize, for their commitment towards culture, with the support given to the “Gambrinus Giuseppe Mazzotti” award.

STIGA represents an excellent entrepreneurial example and has demonstrated once again the attention paid to the territorial context and to the community, always responding with sensitivity to the events that hit the territories, such as the Vaia storm.”

“Our Company – states Dimitri Fratus, STIGA General Manager talian Market – has its roots in Veneto: we believe that it is our duty to help whenever needed. Social responsibility is one of the pillars of our Company. On this occasion, we wanted to give continuity to our commitment, supporting the Fire Brigade after the Civil Protection.”

L'articolo Wood recovery in Belluno: STIGA Group’s commitment proviene da STIGA GROUP.